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Target and Flows
Millions of people pass through the large mainline stations every day. A vast and varied public, the majority of which, however, is representative of the social elites, members of the wealthier classes, the more attentive and demanding consumers, open to novelty and innovation. The predominant age group is between 14 and 44, with medium-to-high educational qualifications, professionals and city dwellers, for study and work purposes, striving to achieve a functional and quality lifestyle.
Visitors to the main stations
Target analysis
Women: 49,4%
Age-groups:
14-34: 47%
35-54: 30,5%
55+: 22,6%
Educational qualifications:
Primary school 11%
Intermediate school 29,4%
Secondary-school leavers 40,6%
University graduates 19%
Occupation:
Students 22,4%
Unemployed 33,7%
Blue-collars 8,1%
Managers/White-collars 25,9%
Entrepreneurs/Self-employed workers 3,8%
Artisans/Traders 6%
Source: Gfk EURISKO STP, 2008
