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Advertising
The valorization process for the railway stations operated by Grandi Stazioni provides for the insourcing of the management and commercial development of the various advertising spaces in the network.The Network
The network constitutes an effective and flexible advertising media-channel that can guarantee excellent target viewing-frequency and coverage: a large, active, youthful public.There are numerous heterogeneous but complementary integrated communication opportunities within the network, featuring important innovations in terms of both the contents and procedures, with respect to the proposed advertising products.
The mission
The aim of Grandi Stazioni’s communication products is to offer a unique and incomparable new medium, occupying a differentiated and hence recognisable position in the world of advertising media.The key principles on which this mission is founded are a client-centered approach and high impact advertising.
The project
In the advertising sphere, Grandi Stazioni intends:- to provide an adequate response to the demands of an advertising market that seeks innovation, an emotional impact and efficiency
- to ensure the best and most effective use of “station” media.
Grandi Stazioni has been constantly using its energies and resources to study the public that frequents its stations, by means of both STP surveys and Impact Tests conducted by Eurisko. The results reveal an extensive and qualified target with the addition of extensive spaces used and experienced as urban piazzas, meeting-points in the heart of the city.
This awareness had led Grandi Stazioni to conceive and construct state-of-the-art tools and innovative circuits/products, which enable its clients to mould the stations to suit their needs and valorize their communications all over Italy.
This awareness had led Grandi Stazioni to conceive and construct state-of-the-art tools and innovative circuits/products, which enable its clients to mould the stations to suit their needs and valorize their communications all over Italy.
Added values
The perfect match between the client’s target and the profile of the station visitors.Brand centrality: just a few clients simultaneously on air at any given time, within the Network, to ensure maximum visibility.
The possibility of establishing a direct contact with the public, building and creating involvement and an emotional impact, entering their lives to leave a positive and lasting memory linked to their real-life station experiences.
Proximity to sales points and the possibility of assessing campaign effectiveness through ad hoc impact tests conducted by Eurisko.
A young, dynamic Business Unit able to provide suggestions, liaise with and look after its customers, from start to finish, in respect of their advertising activities.
Contacts
For information on station advertising and/or to buy any available product please contact us at:pubblicita@grandistazioni.it
